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Agenda

7:00 am - 8:00 am

Breakfast/ Registration

8:00 am - 8:10 am

Welcome Address
Jill Bloom, Publisher, Roofing Contractor

8:10 am - 9:10 am

The Top 10 New Marketing Fundamentals
Greg Hoffman, President, Roofing Contractor Marketing

9:10 am - 9:40 am

Higher Profits the Easy Way - Every Employee is the CEO
Don Kennedy, President & CEO, Kennedy Roofing Co Inc.

9:40 am - 10:00 am

Break

10:00 am - 11:00 am

OSHA Enforcement: Your Own Site Safety Program Can Be Used Against You
Doug Ehlke, Owner/Partner, Ehlke Law Offices

11:00 am - 11:20 am

Break

11:20 am - 11:50 am

Creating Your Company Culture
Eric Rich II, CEO, Rich Roofing

11:50 am - 12:20 pm

Building Value with Today's Consumer
Mike Kelley, Kelley Construction

12:20 pm - 1:30 pm

Luncheon: Roundtable lunch with event speakers

1:30 pm - 2:30 pm

Collecting in a Down Economy
Greg Powelson, Director, National Association of Credit Management

2:30 pm - 3:00 pm

Business Training, Balance Sheets & Gross Profit
Aaron Santas, Owner, Guardian Roofing & Windows

3:00 pm - 3:20 pm

Break

3:20 pm - 3:50 pm

Seizing Business Opportunities through Election Day 2010
Craig Brightup, CEO, The Brightup Group LLC

3:50 pm - 4:20 pm

Solar Roofing
Scott Siegel, Maggio Roofing

4:20 pm - 5:20 pm

Are Carbon Neutral Buildings a Goal for Today or the Future?
Craig Silvertooth, Executive Director, Center for Environmental Innovation in Roofing

6:00 pm - 8:00 pm

Networking Reception

7:00 am - 8:00 am

Continental Breakfast/ Registration

8:00 am - 8:10 am

Welcome Address
Jill Bloom, Publisher, Roofing Contractor

8:10 am - 8:30 am

NRCA Update
T. Allen Lancaster, President and CEO, Metalcrafts Inc.

8:30 am - 9:30 am

Sales and Marketing: Better Insight, Better Decisions, Greater Success
Rod Menzel, CEO, GreatWay Roofing

9:30 am - 9:40 am

Break

9:40 am - 10:10 am

Upping the Ante in a Tough Economy
Timothy Hershey, President, Thoroughbred Contractors

10:10 am - 10:40 am

How You Can Jumpstart Your Business with Social Media Today
Matt Spanton, Mastercraft

10:40 am - 10:50 am

Break

10:50 am - 11:20 am

The Roofer's Covenant With the Homeowner
Warren McGrew, President and CEO, Academy Roofing Inc.

11:20 am - 12:20 pm

Sales & Marketing Panel
Moderated by: Greg Hoffman, President, Roofing Contractor Marketing

12:20 pm - 12:30 pm

Conference Concludes

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